Plain Text Email Porfolio
Kyle Jennings - Copywriter
I helped promote a high-ticket catamaran sailing course in the 👇 below email series. 👇 (FULL PORTFOLIO SAMPLE)
Subject: 3 NEW sailing adventures 👉
Preview Text: Up for an adventure? These typically book up quickly!
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If you’re gonna take a sailing course, why not make it an adventure?That’s our thought process, at least. And it’s why we decided on these incredible routes for our three new open-ocean Catamaran courses! (starting October 30th)Join us for one week of full-on, blue water sailing. We’ll be going days (& nights) without a single glimpse of land, navigating only by the stars.So yeah… we need people who are really up for an adventure.If that’s you, registration is officially open for the Offshore Catamaran Course!*you will earn 2 ASA certifications up to 106 by completing this course.(FULL PORTFOLIO SAMPLE)
I wrote 👇 the below email 👇 for a health-tech startup that generated $37,000+ in crowdfunding investments. (FULL PORTFOLIO SAMPLE)
Subject: LAST CHANCE to invest in SelfDecode
Preview Text: Here’s how to make your investment go furthest (ACT FAST!)
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The odds were against us!The overwhelming majority of companies don’t get any traction from equity crowdfunding. Seeing companies fail again and again, we almost decided against it.But we ultimately decided to run our crowdfunding campaign on WeFunder. Our SelfDecode community has been the main driver of our success, so this gave our users a chance to financially share in that success.And the response was unimaginable…Our campaign was extremely successful, almost immediately after launching. This is because almost all our WeFunder investments came from SelfDecode users who understand the effectiveness of precision health and share our passion for this mission: to empower people to take charge of their health.(FULL PORTFOLIO SAMPLE)
I've written the 👇 below top-performing email 👇 for Anderson Advisors' workshop event. (FULL PORTFOLIO SAMPLE)
Subject: A Common Investor Fallacy 🤦
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Hi there,This common fallacy holds many investors back -"Only the ultra-wealthy can significantly lower their tax burden and safeguard their assets because they have access to the most expensive accountants and attorneys."For a long time, this has been the bitter truth.But the game has changed.With the internet and the democratization of information, these once-guarded strategies are now accessible to investors of all sizes.At our flagship Tax & Asset Workshop, we'll share the most up-to-date strategies that we successfully use with our investor clients to protect your assets and reduce your tax burden.For the first time in 2024, we'll deconstruct and simplify the most useful tax & asset protection strategies that will benefit your business immediately.(FULL PORTFOLIO SAMPLE)
I helped write a 👇 revamped Welcome Series 👇 for the Michael J. Fox Foundation to be sent to new donors. (FULL PORTFOLIO SAMPLE)
Subject: Thank you, first-name!
Preview Text: & a few more Parkinson’s resources you’ll want to see:
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Dear first-name,Thank you so much for your support of the Michael J. Fox Foundation! You are helping to advance our shared mission - a world without Parkinson’s Disease.Your gift is tremendously valuable. It helps fund high-impact research that improves the quality of life for millions of people with Parkinson’s. So we aim to provide some value back -We hope to serve as a valuable resource, community, and support system for anyone with Parkinson’s and their loved ones. This diagnosis is filled with uncertainty, so we’ve compiled resources to help individuals and families better cope, through the earliest days with Parkinson’s and beyond.Visit the Foundation website for insights, wisdom, and practical perspectives on everything related to Parkinson’s - from tips about finding acceptance to navigating doctor’s appointments. These resources are here to help you live well with the disease while we continue working to eradicate it altogether:(FULL PORTFOLIO SAMPLE)
I wrote 👇 the below thank you email 👇 for Sanku: Project Healthy Children, a GiveWell-recommended charity, sent to those who recently donated. (FULL PORTFOLIO SAMPLE)
Subject: Thank you, first-name. Let’s end malnutrition 🌍
Preview Text: Together, we’re one step closer to this goal 👉
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Dear first_name,A heartfelt THANK YOU for your generous donation to Sanku - Project Healthy Children. Your support is transforming lives and making a significant difference in the fight against malnutrition.You’ve contributed to addressing a critical global issue. With over two billion people lacking essential nutrients and 8,000 children losing their lives daily due to malnutrition, your generosity is truly life-saving.At just $0.26 per person per year, food fortification offers the most cost-effective solution to malnutrition. With your donation, Sanku can:👉 Partner with East African millers producing 95% of the region's flour, a staple for millions.
👉 Install Sanku Dosifiers (named in Time Magazine's 100 Best Inventions) to fortify flour without lifestyle changes or extra costs.
👉 Witness a surge in fortified flour consumption, improving the health of millions.(FULL PORTFOLIO SAMPLE)
FEEDBACK OF MY WORK
Most testimonials can be found on my LinkedIn page. But for convenience, I've included my favorites below:đź’¬ "Kyle was extremely responsive, met deadlines, and provided feedback that's already resulted in an increase of conversions. " Nicole D., a marketing consultant in the Westchester, NY area.đź’¬ "Kyle is a phenomenal writer and email strategist! I would highly recommend him." Giovani G., owner of the Social Rook (a digital marketing agency in the Charlotte, NC area)đź’¬ "Kyle made sure he fully understood the goals for the writeup before getting started, and was fast to deliver the work and iterations." Ehud H., the Co-Founder and CEO at Chordio
OTHER MISC. WORK I CAN SHARE
👉 I helped Mission Beard, a beard-care e-commerce brand, revamp its Welcome Email Series to better fit the brand.👉 I worked with Robert F. Kennedy Human Rights to write ad copy for their fellowship program.
SOME OF MY THOUGHTS ON MARKETING
✍️ What Marketers Get Wrong About Psychology✍️ A Case for the Marketing Generalist✍️ The Power of WHY In Marketing